Notes for the people who run the launch, not just attend it
Somebody always ends up holding the run sheet. Usually it is a marketing executive, a brand manager or a teacher who has been told the event is now theirs. These notes are written for that person: short, practical and focused on the briefings, cues and questions that keep a launch or ceremony on track.
One rule runs through every note: decide the single moment that matters, then plan everything else so that moment lands cleanly.
The notes
- Reveals in a members' club: hosting a launch in a social setting that was not built as a stage.
- Staging under old arches: production choices for a launch in a heritage building.
- The booth build countdown: working backwards from build-up for an exhibition stand.
- Demo stations and press corners: what happens after the reveal in a convention hall.
- Briefing a school ceremony: running orders, walk-ups and the emcee brief.
How to read them
Each note ends with something you can take into a planning meeting. None of them replace the venue's own rules, which change over time, so treat every venue detail here as a prompt to check current details with the venue.